Luis Palacios
Creative Technologist
From communication design to controllable creative systems.
Luis combines visual storytelling, 3D production, look development, real-time tools and structured generative workflows. The throughline is not a single aesthetic—it is a way of turning complex ideas into clear, repeatable visual production.
Read the professional profile ↗The thinking behind the image.
Six projects, ordered as one argument: thesis, visual application, industrial validation, digital product thinking and broader 3D exploration.
Aurora
The working system — creative intent translated into demonstrable production logic.A functional R&D prototype that translates creative strategy into structured production instructions for human-reviewed image and video generation.
RGX Rebrand
The visual application — AI and 3D inside one controllable pipeline.A rebranding exploration combining AI ideation, editable 3D reconstruction, motion and AI-assisted refinement.
John Wick: Chapter 4
Industrial validation — working inside multidisciplinary production teams.An environment concept developed within UNIT9’s winning pitch for the official John Wick: Chapter 4 Continental Experience.
Longhorn
The system — scaling one branded asset into a real-time fleet environment.A branded vehicle reference translated into a controllable 3D visualization system, evolving from a single hero vehicle into a scalable real-time fleet environment.
Roku Dashboard
The product layer — systems and interfaces beyond image-making.A digital-product layer combining interface thinking, product visualization and branded graphic variations.
Formula 86
Exploration — complete product craft under a one-day constraint.A fictional prop recast as a luxury campaign through complete modeling, materials, lighting and rendering—all in one day.
Hybrid by design.
I move between concept, design, 3D and generative systems. The value is not a longer tool list—it is knowing where control matters and how each stage should connect.