Formula 86 — One-Day Product Visualization
A fictional prop recast as a luxury campaign through complete modeling, materials, lighting and rendering—all in one day.
Concept · Art Direction · Complete 3D Production
Cinema 4D · Redshift
Personal challenge
Luxury product language, built in one day.
Starting from an empty Cinema 4D scene and basic primitives, Luis modeled every visible element and completed the materials, lighting, composition, rendering and image treatment within a single day.
Speed without hiding the craft.
The challenge compressed concept development, product modeling, prop creation and look development into one focused production sprint. The output had to read as an image—not merely as a finished 3D asset.
A fictional object, recast as fragrance.
The project reframes Formula 86 from Roald Dahl’s The Witches through the language of beauty and luxury advertising: saturated color, glass response, staged plinths and controlled highlights.
Unofficial personal fan project. No affiliation with or endorsement by the original rights holders is implied.