Reference translation · 3D visualization · 2024

Longhorn — Branded Vehicle Visualization

A branded vehicle reference translated into a controllable 3D visualization system for look development and presentation.

Visual exploration05 / 07
Longhorn Heating and Air branded van rendered in 3D
Role

3D Scene Development · Material Setup · Look Development

Production language

Cinema 4D · Unreal Engine · Brand asset adaptation

Positioning

Visual exploration

Project context

A branded vehicle reference was translated into a controllable 3D scene for presentation and look development. The supplied wrap mockups are shown as source references; the 3D visualization, scene work and rendered outputs are Luis Palacios’s contribution.

01 / Reference translation

From flat vehicle mockup to dimensional system.

Reference views establish logo scale, color relationships and the placement of the desert graphic across the vehicle body.

Side reference of Longhorn van wrap
Source wrap reference — side view.
Rear reference of Longhorn van wrap
Source wrap reference — rear three-quarter view.
Front reference of Longhorn van wrap
Source wrap reference — front three-quarter view.
02 / 3D look development

Brand graphics under real light and perspective.

The vehicle, wrap materials, reflections and environment were assembled to evaluate how the identity behaves beyond a flat presentation mockup.

Close view of rendered Longhorn van
3D visualization and material response by Luis Palacios.
Rendered Longhorn van inside warehouse
Cinematic angle testing logo scale, reflections and depth of field.
Capabilities demonstrated
  • Reference translation
  • Vehicle material setup
  • Brand asset adaptation
  • 3D look development
  • Presentation visualization
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